After 7 years online -- 7 years of testing, tweaking, success, and failure -- I've finally nailed down a model that anyone with a website can follow.
But finding that model -- the model that has allowed me to make a comfortable living off of my own expertise and passions -- wasn't easy.
Like many of you, I'm more of a content builder than a marketer. I'm an expert in a few niches, and I know how to speak to my audience.
And like you, I couldn't monetize my expertise! Sure, I had followed some basic advice about building an info product, building a list, then delivering it online, but the advice I got was so difficult to implement in the real world that I ended up with a few free subscribers and almost no sales.
I was only able to turn my websites around after years of hard work and research. Along the way, I never found that one comprehensive, all-inclusive program that could tie it all together for me.
I jumped into the online marketing deep end and subscribed to every list, bought every affordable info product, and joined as many marketers groups as I could get into.
I found some great advice that put my on the right path, but I also got distracted for years and years because the massive pile of marketing "stuff" I accumulated gave me no real direction.
Here are the two most important things I learned about all of the marketing products available online.
Problem 1. The free stuff isn't detailed or structured
Nobody gives away the good stuff for free. And if they do, it's a disorganized mess that nobody would ever pay to sort out! Free info products are lead gen, and there's nothing wrong with that. They give you a sense for who the author is and how much expertise they have. Don't expect to build your business on free info products.
Problem 2. The paid stuff is narrow in focus -- and too expensive for the everyday website owner
You've see paid info courses all over the web -- in your email inbox, on click bank, in google adwords ads -- and you may have bought a few. I know I have -- I've spent thousands on paid info courses.
I found that the paid courses are narrow in focus but light on implementation tactics. You'll find courses on Copywriting, Traffic, SEO, Email Marketing, etc, but none of them will tell you how to tie it all together into one profitable business.
Often, you need to pay hundreds, and up to thousands of dollars, to find out that the course is far to narrow for your needs.
The Help I Found Was Disorganized and Expensive.
It took me 7 years to test
everything to find what works!
After sifting through all the free and paid advice I can get my hands and and finally piecing together several successful online businesses, I've found an implementable system of tactics that anyone can apply to their Wordpress-based business.
What I found is that there 6 key areas, that when combined together in a logical flow, result in traffic, email subscribers, and sales.
What you're looking at right now is the second block consisting of a main heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You'll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes - this page is fully mobile responsive).
The 6 Things Your Site
Needs to Succeed
The Right Traffic
The "right" traffic is the kind of visitor who engages with your content and feels compelled to ask for more.
If your visitors are window shoppers and freebie seekers , you might not have the right traffic and you've got some work to do!
An Email List That Responds
A more dynamic, segmented experience for your email subscribers will give them more value and give you more sales.
If you have low operates and even lower clickthrough to your offers, your email strategy is in need of a transformation.
Offers That Convert to Sales
Conversion is a science, and like a scientific study, you'll need to test, test, and test again until your offer converts.
If fewer than 10% of engaged visitors purchase your top-billed offers, your conversion strategy needs improvement.
Practical Metrics That Can Guide You
You can measure your website performance from any angle you'd like, but there are a few key metrics that will show you what type of content to build and what type of offers to position.
Wordpress Plugins that Make Your Life Easier
Selecting the right Wordpress plugins will reduce your workload and give your visitors a better on-site experience.
Not sure which plugins are worth your time and money? I can point you in the right direction.
SEO That Keeps Your Rankings High
Once you integrate a few core SEO tactics into your site, you'll finally achieve the search engine rankings that will drive the right visitors to your site.
Lost in the maze of confusing and contradictory SEO advice? There are a few core tactics that anyone can start using today that will give you lasting rankings.
Summing it up...
You've got your site. You've got your idea. You may even have tons of content built, an email list, and even a product or two for sale.
Are you ready to grow what you have to the level that you imagined when you first began? You had big goals for you site that may have died a little bit along the way. That's because the help you've found has failed you.
Are you ready to follow a logical, optimized plan that will put you back on track step-by-step? All of the useful, but disconnected information you've learned up to this point can be improved and integrated into one organized system.
Affordable, structured guidance that you can implement right now
My Insider Program is an exclusive membership that gives you access to a structured, systematic approach to growing your website in a logical and scalable way.
-- For Wordpress Site Owners --
When You Join, You'll Get Access To:
Website Health Checkup
Where does your site stand in the google search rankings, how well are you attracting and retaining visitors, and how well, how well are your offers converting?
Those are the three fundamental areas my Website Health Checkup covers, and as a member you'll get full access to the in-depth, detailed Key Performance Indicators system that I've developed for website owners who want to use the numbers to improve each step of the visitor experience.
Shopping Cart Review
You will lost customers if your shopping cart isn't integrated well into your purchasing funnels.
Finding the right third party cart is a big technical challenge that can takes weeks, months, and even years to sort out.
I've tried and tested all of the major third-party carts, and as a member, you'll see which cart is best for you and how to install it with the smallest headache possible.
Frugal Tech Strategy
One thing is for sure: You'll need to spend money on useful tools to make your site more profitable.
But your average plugin or tool for marketers is overpriced and overhyped. How do I know? I've bought most of them!
As a member you'll benefit from all of the money I spent, because I've used all my experiences to develop a "frugal tech" strategy that shows you how to use affordable tools to improve everything you do online.
My Copywriting Swipe File
Copy writing is one of the most important skills you'll need as an online marketer. Luckily for you and I, other internet marketers have blazed the trail for us by publishing truly great copy that can inspire us.
I have gigabytes of amazing copy writing that I keep in a "swipe file" on my hard drive. As a member, you'll get full access to the swipe file and full access to all of the great copywriting resources that will make your offers convert better.
A well-designed site converts, and a poorly designed site doesn't!
User interface and user experience design is a challenging, subtle process and integrates graphic design and human psychology.
As a member, you won't need to commission the grandest User experience study ever performed. Instead, I'll give you the need-to-know UI/UX elements, along with tons of examples from websites who are doing it right.
Website analytics tools range from free and great (Google Analytics) to expensive and bad (SEO Moz).
As a member, I'll let you in on the best suite of analytics tools you should use, and how you can use them to actually make more money.
Stop collecting piles and piles of useless data and start using web analytics to optimize your customers' experience.
Why does The Insider Program cost so much less than similar memberships?
Other similar memberships cost $47, $97 -- I've even seen one mastermind group charge $997 for a monthly membership! How am I able to charge so much less?
Here's what the more expensive programs do: They lump together all of the content into one package, whether you want it that way or not. Some members of those more expensive programs might only want ONE feature, but they end up having to pay full price. My program is much more flexible!
In the Insider Program, I keep the cost of the most essential training low by offering the more advanced training as a separate purchase. The core training for all members remains super affordable, and I add in member-only content regularly.
The Insider Programs give you more choices, more flexibility, and more value than other programs that are twice the price.
Members Get Discounts to these Advanced Tutorials
Website Health Physical Exam: Beyond Vital Signs
10 Wordpress Plugins You Need Right Now
SEO Crash Course For People Who (Mostly) Know What They're Doing
All of the content I've built inside my Program is very wordpress-specific. I'll tell you about Wordpress themes, Wordpress plugins, buttons to press inside Wordpress
If your website is in Joomla or some other content management system, this program is not right for you.
Here's what members have to say:
"Don cuts through the BS to get to the root of any problem"
If you’re looking for direct, honest advice from a true professional who has your best interests at heart, I cannot recommend Don more highly. Grab him before your competitor does!
With other online programs there is no reassurance that what you're learning has been tried or tested. Lots of "big ideas" sound great on paper, but once you put them to the test, they don't hold up.
The information, tactics, and techniques that you access inside my program have all been tested by me on my own sites, or by my clients on their sites.
If your goals are like mine, then this program is perfect for you. It will show you how to take what you know about your niche and transform it into a full-time income.
Here's what this program isn't: It's not promising to turn your business into Amazon, Apple, or Facebook. This program is about creating a viable lifestyle business that can support you and your loved ones in a much more fulfilling way than the grind of the corporate world.
Become a Member and Watch Your Business Grow
The value you'll get from this membership far exceeds the low monthly fee. You'll get access to resources that will reduce the time you spend on your website and increase the effectiveness of everything you do.
After all the additional convincing you've done, this is the second call-to-action to get the product.
"I am personally committed to your success online. See you inside!"
P.S.: Members of this program are able to make positive changes to their websites within ONE HOUR of becoming a member. I send real, actionable guidance right away, so if any of the features of this program interest you, become a member now and you'll be making progress right away.
If you are dissatisfied for any reason, contact me within 30 days for a full refund. No questions asked!